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PUBLIC OPINION

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We’ve Launched Thousands of Brands. These Are the Mistakes That Still Haunt Us.
How to Kill Your Brand Before It Even Starts (And What to Do Instead) plus 3 Free Cheatsheets
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Public Opinion
We’re In Our Micro-Mood Era
Welcome to the mood economy, where consumers crave more emotion, nuance, and vibe-matching from brands, and what it means for your 2025 creative…
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Public Opinion
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Yeah, the Girls!
From sideline to spotlight: What happens when the world starts paying attention to women’s sport.
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Public Opinion
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May 2025

Culture Moves Fast. Your Brand Can’t Be Slow.
How to keep your brand culturally relevant without chasing trends.
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Public Opinion
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Death by Beige
Why playing it safe is costing you relevance, and what to do before your brand flatlines.
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Public Opinion
2
Bananas, Baby: The LA Launch That Ate the Internet
Retail’s new religion, brought to you by Jacquemus (a masterclass in storytelling and spectacle).
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Public Opinion
The Cult Brand Formula: Decoded
How cult brands like Erewhon, Rhode and Alo Yoga turned belonging into big business — and what the next wave can learn.
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Public Opinion
20

April 2025

If Your Brand Doesn’t Stop Me In My Tracks, It’s Already Lost.
Shelf appeal isn’t surface-level. It’s survival.
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Public Opinion
Can Someone Please Just Make Me Feel Something?
Why emotion is branding’s last unfair advantage.
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Public Opinion
Brave Brands Break Rules. Safe Brands Break Even.
Why distinction beats perfection — every single time.
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Public Opinion
Know Your People. Then Know Them Better.
Branding's two most forgotten — and most powerful — rules.
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Public Opinion
3
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Public Opinion
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