Introducing Public Opinion — an editorial-style dispatch from the brains behind brand agency, Smack Bang where Co-founders Tess and Elodie share sharp takes on the future of branding, tune into cultural frequencies and drop hard-earned insights usually reserved for high-stakes client briefs. Welcome to our punchy, 100% filter-free world.

Less theory, more thought-provoking.

Expect dispatches on:
– What VCs don’t get about branding
– The cult brand formula (decoded)
– How to stay relevant without chasing trends
– Why momentum > masterplans
– And why your pretty brand still isn’t working

It’s creative, opinionated, and built for people who care about building great brands.

Public Opinion is where we talk. Smack Bang is where we do.
Come see what we’ve been building → smackbang.co