eeeeeeeek coming back to this one to study deeper + make notes! As a website designer working with those in the holistic and alternative fields selling services, I am challenged by the overwhelming lack of personality in the industry because of a need to be "inclusive" (*cough* people pleasing *cough*). Curious to explore this further with the aim to break spiritual people out of bland brand and into cult-like, iconic movements.
hi- if ur interested im a new writer who writes about marketing, brand strategy and branding. i also want to frequently chip in little diary logs to keep things relaxed. subscribing is free—- and i promise itll be a super fun, loving, relaxing space :) pls consider checking my page out!!
Such a great article. I don't have much to add other than I have a fascination with cult brands and how they market to people. Does anyone else remember the $20 single strawberry from Erewhon that went viral recently? Like people are really out here buying a single strawberry because of where it's from. It's wild to me.
Spent 3+ years in LA as a corporate lawyer, I ALWAYS talked about the cult chokehold I saw some of my peers in and found it fascinating. I also saw how enchanting it was and understood the appeal. Fortunately, proximity allowed me to cosplay without being a full adopter.
Love taste + tension + tribe!
eeeeeeeek coming back to this one to study deeper + make notes! As a website designer working with those in the holistic and alternative fields selling services, I am challenged by the overwhelming lack of personality in the industry because of a need to be "inclusive" (*cough* people pleasing *cough*). Curious to explore this further with the aim to break spiritual people out of bland brand and into cult-like, iconic movements.
hi- if ur interested im a new writer who writes about marketing, brand strategy and branding. i also want to frequently chip in little diary logs to keep things relaxed. subscribing is free—- and i promise itll be a super fun, loving, relaxing space :) pls consider checking my page out!!
Such a great article. I don't have much to add other than I have a fascination with cult brands and how they market to people. Does anyone else remember the $20 single strawberry from Erewhon that went viral recently? Like people are really out here buying a single strawberry because of where it's from. It's wild to me.
Ok this was a vibe, not just feeling like we got some inside scoop, but the way its written. Obsessed. Subscribed!
Excellent 👏👏
Love this piece!
Love love love this. Thank you for sharing!!!
Spent 3+ years in LA as a corporate lawyer, I ALWAYS talked about the cult chokehold I saw some of my peers in and found it fascinating. I also saw how enchanting it was and understood the appeal. Fortunately, proximity allowed me to cosplay without being a full adopter.
Save! So well done 💕
Loved this
Love this!
Incredible read. So insightful I had to send to multiple people who would agree.
Thanks for sharing!
https://constance710.substack.com/p/why-great-isnt-getting-hired?r=2pxtbo
Spot on! Thanks for sharing.
Loved this piece - definitely gave me some things to think about!