The Hotline — Episode 06

Brand therapy for the aesthetically obsessive and strategically ambitious.

Welcome back to The Hotline, your favourite strategic confessional booth disguised as an advice column. Every week, founders, creatives, and marketers slide into our inbox with the questions they’re too embarrassed to ask anywhere else. We answer with clarity, nuance, and the kind of honesty you normally only get from a friend who loves you enough to roast you a little.