Sometime silence scales better than selfies.

When the founder becomes the flaw.

Source: @zotheysay

At some point in the last decade, the founder became the face. Then the influencer. Then the entire brand. Suddenly, every pitch deck came with a soft-focus headshot, a “why I started this” origin story, and a grid of curated selfies sandwiched between packaging shots. Visibility became the new validation. And being “authentic” meant being everywhere.

But here’s the thing about main character energy: …