Lab-Washed: The Rise of Pseudo-Science Branding (And Why You Should Be Suspicious)

Collagen yarns? Seriously, Kim?

Source: Skims

Skims just launched a face wrap infused with “collagen peptides” — designed to “visibly sculpt” your jaw while you sleep. No citations, no trials, no dermatologists named. Just collagen yarns… stitched into what is essentially a $48 face sock.

Let’s be clear: you can’t compress your way to bone structure. You can't stitch skincare into a textile and call it clinical. And yet, this is what passes for “science-backed” in 2025.

It’s not just absurd, it’s deeply patronising. When celebrities spend hundreds of thousands on top-tier cosmetic procedures, then turn around and sell the public a bedtime bandage wrapped in pseudo-science? Do we call that…. gaslighting?